Its All About The Ratio

My company is on a mad drive to recruit as many women as possible! Its got special women's walk-ins, referrals only for women & high bonus points! Its come down to pressurizing managers to recruit only a lady for the vacant position in their team. What is the point of it all? The company wants more women as it was supposedly alarmed at the male female ratio. Now the male employees might be grinning wide at the move but the women are really annoyed. Everyday some guy passes a loose comment about a new joinee that she is only here because of the "reservation". I understand that the drive has some good intentions but this whole drive is so publicised that it has become a mockery.